Creating an eBook may have been daunting, but once it’s created, now what? Well, you can either offer it as a PDF in the form of a lead magnet on your website, or you can put it in the libraries of the internet, such as Apple’s Book Store, Google Play Books, or more! This article […]
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What Is Google Search Console? Google Search Console is one of the many webmaster tools Google offers. Specifically, this tool provides webmasters with tools and data to monitor and manage their websites. Utilizing this tool can help in verifying and optimizing your website for search engines. For a quick intro to Google Search Console, check
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When it comes to Facebook Ads, nothing is more powerful than their retargeting system. This retargeting can be done in a number of ways which I will cover in this article. Why Should I Be Retargeting Customers? When it comes to marketing, the goal is to move strangers through a process that allows them to
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How often have you heard, “You need to increase your website traffic!” Well, even if you manage to get people to land on your website, what do you do after it? How do you track this website traffic? There are likely countless ways to do this, but in this article, we’re going to focus on
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When it comes to building a website your first decision is whether to hire a professional web developer or do it yourself. If you’re a small business owner very often I would recommend simply building it yourself. Web developers (such as myself) can cost thousands of dollars and are not a necessity when first starting
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Why Should I Consider Email Marketing? When it comes to digital marketing, email marketing is one of the best channels for converting customers. Starting a newsletter is a great way to keep in touch with your audience and remind them of the products and services that you offer. According to Russel Brunson of ClickFunnels, “On
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Three Levels to Your Audience When it comes to building an audience for you to market to there are three levels. Buying Attention Earning Attention Owning Your Audience 1. Buying Attention When it comes to building an audience, the first level buying attention. This is where you spend money on advertising. This allows you to
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If you’re looking for your business to be found online, the goal is to build trust, authority, and relevance. Social media marketing is a powerful tool for doing this. Social Networking sites have already built trust, authority, and relevancy with the 3 major search engine platforms. So, why not use them? Page Authority versus Domain
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Having brand consistency is important. This is just as true for your social media handles (@username) as it is for the products and services your business offers. So, selecting the right social media handle is important. This article will cover why you should and how to go about choosing the right name for your brand.
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Search Engine Optimization, or SEO, is a buzzword used by marketers quite often. Despite its common usage in conversation, this idea seems to elude many small business owners. So, I’ve written this article to help keep it simple. So without further ado, let’s jump into it. What Is SEO? SEO is the technique used to
