Search Engine Optimization, or SEO, is a buzzword used by marketers quite often. Despite its common usage in conversation, this idea seems to elude many small business owners. So, I’ve written this article to help keep it simple. So without further ado, let’s jump into it. What Is SEO? SEO is the technique used to […]
Search Engine Optimization, or SEO, is a highly used term both by marketers and by web developers. The idea is that if you build the perfect website, your company, or brand, will come up for desired search results. However, there are several forms of SEO. In this article, I discuss a method for increasing what
Building Your SEO with a Facebook Page Read More »
Yelp for Marketing When it comes to finding your business online, there are few competitors to Google (see my article on How to Let Google Know About Your Business). However, one contender is the ultimate review platform known as Yelp!. 🥊 Now, you might be saying, “But Dillon, I don’t own a restaurant… why would
Digital Marketing: Is Yelp! Only for Restaurants? Read More »
If you start a business and no one is around to hear it, does it even exist? 🤷♂️ Well, very often this is a question many business owners ask themselves. 🤔 What you’re really wondering is, what happens when someone goes to Google my business? 💭 Tell Google “I’m here!” If you’re a brand new
How to Let Google Know I Have a Business Read More »
When it comes to running Facebook Ads, it’s important to first decide on your business goals. In order to sell a product or service to a customer or client, they must know, like, and trust you. Facebook has three categories of campaigns that help move prospects along this customer journey: Awareness, Consideration, and Conversion. Each
Facebook Ads – Campaign Objectives Read More »
When it comes to marketing your business, traditional marketing was difficult enough. Now we have social media platforms added to the mix. First, there’s Facebook, then there’s Instagram, Pinterest, SnapChat, Tik… what?! Exactly how many social media platforms are there? How Many Social Media Platforms Are There? When it comes to the total number of
What Social Media Platforms Are There? Read More »
Social media marketing is becoming more and more important for the health and longevity of your business. If you haven’t begun building an online presence, or you’ve started but don’t know what else to do, hopefully, this article can help clear up some questions and suggest some action steps to build and improve your online
Social Media Marketing: How It Can Help Your Business Read More »
Looking to scale in your life or in business? Well, when it comes to scaling, the power of systems is unmatched. There’s a quote from one of the great experts in self-development that parallel’s this belief: “Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow
The Power of Systems in Your Life and in Business Read More »
