Three Levels to Your Audience When it comes to building an audience for you to market to there are three levels. Buying Attention Earning Attention Owning Your Audience 1. Buying Attention When it comes to building an audience, the first level buying attention. This is where you spend money on advertising. This allows you to […]
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If you’re looking for your business to be found online, the goal is to build trust, authority, and relevance. Social media marketing is a powerful tool for doing this. Social Networking sites have already built trust, authority, and relevancy with the 3 major search engine platforms. So, why not use them? Page Authority versus Domain
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Having brand consistency is important. This is just as true for your social media handles (@username) as it is for the products and services your business offers. So, selecting the right social media handle is important. This article will cover why you should and how to go about choosing the right name for your brand.
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Search Engine Optimization, or SEO, is a buzzword used by marketers quite often. Despite its common usage in conversation, this idea seems to elude many small business owners. So, I’ve written this article to help keep it simple. So without further ado, let’s jump into it. What Is SEO? SEO is the technique used to
Search Engine Optimization, or SEO, is a highly used term both by marketers and by web developers. The idea is that if you build the perfect website, your company, or brand, will come up for desired search results. However, there are several forms of SEO. In this article, I discuss a method for increasing what
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Yelp for Marketing When it comes to finding your business online, there are few competitors to Google (see my article on How to Let Google Know About Your Business). However, one contender is the ultimate review platform known as Yelp!. 🥊 Now, you might be saying, “But Dillon, I don’t own a restaurant… why would
Digital Marketing: Is Yelp! Only for Restaurants? Read More »
If you start a business and no one is around to hear it, does it even exist? 🤷♂️ Well, very often this is a question many business owners ask themselves. 🤔 What you’re really wondering is, what happens when someone goes to Google my business? 💭 Tell Google “I’m here!” If you’re a brand new
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When it comes to running Facebook Ads, it’s important to first decide on your business goals. In order to sell a product or service to a customer or client, they must know, like, and trust you. Facebook has three categories of campaigns that help move prospects along this customer journey: Awareness, Consideration, and Conversion. Each
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When it comes to marketing your business, traditional marketing was difficult enough. Now we have social media platforms added to the mix. First, there’s Facebook, then there’s Instagram, Pinterest, SnapChat, Tik… what?! Exactly how many social media platforms are there? How Many Social Media Platforms Are There? When it comes to the total number of
What Social Media Platforms Are There? Read More »
Social media marketing is becoming more and more important for the health and longevity of your business. If you haven’t begun building an online presence, or you’ve started but don’t know what else to do, hopefully, this article can help clear up some questions and suggest some action steps to build and improve your online
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