My Top Marketing Book Recommendations

Top Marketing Book Recommendations

I know that many of you are looking for help with your marketing and have no idea where to begin. So, I decided to put together this simple article of my top marketing book recommendations. I may update this article from time to time with more notes and details on each book, so keep an eye on it.

Best Books for Building a Brand

When it comes to marketing, one important thing to consider is what your audience thinks about your company and your brand. You may not be able to directly affect this, but you can set your brand up for a greater chance of success if you know where to begin. Part of a brand includes messaging and positioning and so here is a list of books on brand, positioning, and messaging.

  1. Building a Story Brand by Donald Miller
  2. The Brand Gap by Marty Neumeier
  3. Obviously Awesome by April Dunford

*All links on this page are affiliate links

Best Books for Sales

Once you have a brand (assuming you already have a product or service) the next step is making the sale. This includes everything from prospecting, negotiating, and closing. With that in mind, here are some of my top book recommendations to help improve your selling efforts whether online or in person.

  1. Fanatical Prospecting by Jeb Blount (prospecting)
  2. Never Split the Difference by Chris Voss (negotiation)
  3. Getting to Yes by Roger Fisher and William Ury (negotiation)
  4. The Lost Art of Closing by Anthony Iannarino (closing)

*All links on this page are affiliate links

Learn to Sell

If you’d like to learn a powerful sales strategy where you can learn more about your prospect and how to serve them in the best way possible, check out this article on How to Increase Sales by Understanding and Relating to Your Customers.

Best Books for Building a Sales Funnel

Now selling in person is different from selling online. When you are in person, you can adjust your pitch depending on the reactions of your prospective buyer. However, while your potential customer is exploring your website, you need a salesman there to close the deal. That’s where building a sales funnel comes into play. Here are some books I’ve found helpful in building online sales funnels for myself and for clients.

  1. Marketing Made Simple by Donald Miller
  2. DotCom Secrets by Russell Brunson
  3. The Copywriter’s Handbook by Robert W. Bly
  4. Landing Page Effectiveness by Luca Orlandini

*All links on this page are affiliate links

Best Books for Content Marketing

With a well-defined brand and positioning, knowledge in sales, and an effective sales funnel, now it’s time to start marketing. One of the most effective marketing tools for the long run is content marketing. This is where you can provide value to your potential and current customers or clients building trust and loyalty with your audience. These books will give you the knowledge and tools to start creating valuable content.

  1. Made to Stick by Dan and Chip Heath
  2. Contagious by Jonah Berger
  3. One Million Followers by Brandon Kane
  4. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

*All links on this page are affiliate links

Best Books for Driving Traffic

You’ve got a brand. You know how to sell. You’ve made your online salesman (a sales funnel). Now you’ve created value-added content. What’s next? It’s time to drive traffic!

  1. Traffic Secrets by Russell Brunson
  2. Guerilla Marketing by Jay Conrad Levinson
  3. Scientific Advertising by Claude Hopkins
  4. Tested Advertising Methods by John Caples

*All links on this page are affiliate links

Best Overall Marketing Books

So we’ve covered most of the marketing areas we can, but there are still some incredible books out there for understanding marketing and these honorable mentions are a great read for getting a grasp on marketing psychology, the laws of marketing, and more.

  1. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
  2. Influence by Robert B. Cialdini
  3. Crossing the Chasm by Geoffery A. Moore

*All links on this page are affiliate links

More of My Top Marketing Book Recommendations

Feel free to bookmark this article for quick reference. Additionally, I’ll be adding to this page as I discover new books I believe can help in your marketing efforts and knowledge.

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