How often have you heard, “You need to increase your website traffic!” Well, even if you manage to get people to land on your website, what do you do after it? How do you track this website traffic? There are likely countless ways to do this, but in this article, we’re going to focus on two main ways: Google Analytics and the Facebook Pixel.
The Importance of Tracking Website Traffic
When it comes to the power of online marketing, nothing is more powerful than targeted ads. What do I mean by this? Well, when creating ads for your audience, the more relatable your ads are the more likely they’ll be consumed. With more consumption of your ads, you will move your audience from simply knowing who you and/or your brand are to liking and trusting you.
Learning About Your Audience
Once you’ve installed these tracking measures, you’ll open a world of new information. Google Analytics will allow you to track audience demographics, on-site behavior, referral websites, and more. Facebook Pixel will collect data on demographics, psychographics, and on-site behavior (such as buttons clicked and forms submitted). This will help you better understand your audience allowing you to find your fans in the crowd.
With this information you can do several things. First, you can improve your website by understanding where your audience is coming from and what pages they are visiting most frequently. Is one particular article drawing a ton of attention? Try writing more articles around that subject! Is one item being viewed in your shop more frequently than others? Try offering a discount or holding a sale!
I won’t go too in-depth in this article about the subject but felt I needed to mention it. Once you’ve tracked website visitors with the Facebook Pixel, you can retarget those users with specialized Facebook Ads. Maybe you had several thousand people go to your e-commerce store, but only one person purchased. That’s okay. Now, you can create a custom audience and send them ads reminding them of your awesome store! I will discuss this further in a future article.
Installing Tracking on Your Websites
Okay, you get it now. Tracking your website traffic can be a powerful tool to improve your marketing. So how do I install them on my site? Well, to keep this article simple, I am just going to share links to sites that show you how to install these two tracking tools on various website platforms. If you hop on to one of these sites and are still confused, feel free to reach out to us.
Here are links that show you how to install Google Analytics to the most used platforms (if your website is missing, let me know—I’ll find and add to this list).
Once you’ve set this up, there is still a lot that needs to be done to gain value from this. However, I highly recommend getting this set up as soon as your website is up and running. This will give time for your analytics to update and learn more about the people who visit your website and where they come from.
Note: If you’d like me to discuss what comes next, leave me a comment below. If I get enough feedback, I’ll replace this note with a link to an article I’ll write.
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