How to Optimize Social Media Marketing Effort When it comes to optimizing any social media platform for reach and engagement, there are a few simple rules to remember. Every major social media platform out there makes money by selling ad space to businesses that want to reach customers. The only way to reach these potential
How to Increase Sales by Understanding and Relating to Your Customers
When it comes to sales, closing is the most important part. Obviously, you can’t close a lead you didn’t prospect. However, no matter how many steps you take to get there, without a close, there is no sale. According to HubSpot, the average close rate across various industries ranges from roughly 15% to 27%. Whether
How to Create Content for Social Media Quickly
When it comes to creating content for your social media, there are several issues that arise. First, what content should I create? Next, how can I make content fast? Finally, how can I ensure my content is high quality? Well, in this article we will cover all three of these questions and get you back
What Is Content Marketing?
What is content marketing? Well to start, let’s understand what marketing is. According to Merriam-Webster, marketing is the act or process of selling or purchasing in a market. Additionally, marketing is the process or technique of promoting, selling, and distributing a product or service. Now that you understand what marketing is, let’s get more specific.
Marketing Glossary
Here is an index of Marketing Terminology I’ve used in my blogs. Press ‘Ctrl+F’ on PC or ‘Cmd+F’ on Mac to find the term you’re looking for. Glossary Backlink: a link from a web page on one website to the web page of another website. Lead: a person who has in some way, shape, or
How to Upload an eBook to Apple, Google, Kindle, etc.
Creating an eBook may have been daunting, but once it’s created, now what? Well, you can either offer it as a PDF in the form of a lead magnet on your website, or you can put it in the libraries of the internet, such as Apple’s Book Store, Google Play Books, or more! This article
How to Retarget Customers with Facebook Ads
When it comes to Facebook Ads, nothing is more powerful than their retargeting system. This retargeting can be done in a number of ways which I will cover in this article. Why Should I Be Retargeting Customers? When it comes to marketing, the goal is to move strangers through a process that allows them to
How to Get Your Newsletter Started
Why Should I Consider Email Marketing? When it comes to digital marketing, email marketing is one of the best channels for converting customers. Starting a newsletter is a great way to keep in touch with your audience and remind them of the products and services that you offer. According to Russel Brunson of ClickFunnels, “On
Why You Should Own Your Audience
Three Levels to Your Audience When it comes to building an audience for you to market to there are three levels. Buying Attention Earning Attention Owning Your Audience 1. Buying Attention When it comes to building an audience, the first level buying attention. This is where you spend money on advertising. This allows you to
The Authority of Social Networks
If you’re looking for your business to be found online, the goal is to build trust, authority, and relevance. Social media marketing is a powerful tool for doing this. Social Networking sites have already built trust, authority, and relevancy with the 3 major search engine platforms. So, why not use them? Page Authority versus Domain