Creating an eBook may have been daunting, but once it’s created, now what? Well, you can either offer it as a PDF in the form of a lead magnet on your website, or you can put it in the libraries of the internet, such as Apple’s Book Store, Google Play Books, or more! This article
How to Retarget Customers with Facebook Ads
When it comes to Facebook Ads, nothing is more powerful than their retargeting system. This retargeting can be done in a number of ways which I will cover in this article. Why Should I Be Retargeting Customers? When it comes to marketing, the goal is to move strangers through a process that allows them to
How to Get Your Newsletter Started
Why Should I Consider Email Marketing? When it comes to digital marketing, email marketing is one of the best channels for converting customers. Starting a newsletter is a great way to keep in touch with your audience and remind them of the products and services that you offer. According to Russel Brunson of ClickFunnels, “On
Why You Should Own Your Audience
Three Levels to Your Audience When it comes to building an audience for you to market to there are three levels. Buying Attention Earning Attention Owning Your Audience 1. Buying Attention When it comes to building an audience, the first level buying attention. This is where you spend money on advertising. This allows you to
The Authority of Social Networks
If you’re looking for your business to be found online, the goal is to build trust, authority, and relevance. Social media marketing is a powerful tool for doing this. Social Networking sites have already built trust, authority, and relevancy with the 3 major search engine platforms. So, why not use them? Page Authority versus Domain
How to Select the Right Social Media Handle
Having brand consistency is important. This is just as true for your social media handles (@username) as it is for the products and services your business offers. So, selecting the right social media handle is important. This article will cover why you should and how to go about choosing the right name for your brand.
SEO Made Easy
Search Engine Optimization, or SEO, is a buzzword used by marketers quite often. Despite its common usage in conversation, this idea seems to elude many small business owners. So, I’ve written this article to help keep it simple. So without further ado, let’s jump into it. What Is SEO? SEO is the technique used to
Building Your SEO with a Facebook Page
Search Engine Optimization, or SEO, is a highly used term both by marketers and by web developers. The idea is that if you build the perfect website, your company, or brand, will come up for desired search results. However, there are several forms of SEO. In this article, I discuss a method for increasing what
Digital Marketing: Is Yelp! Only for Restaurants?
Yelp for Marketing When it comes to finding your business online, there are few competitors to Google (see my article on How to Let Google Know About Your Business). However, one contender is the ultimate review platform known as Yelp!. 🥊 Now, you might be saying, “But Dillon, I don’t own a restaurant… why would
How to Let Google Know I Have a Business
If you start a business and no one is around to hear it, does it even exist? 🤷♂️ Well, very often this is a question many business owners ask themselves. 🤔 What you’re really wondering is, what happens when someone goes to Google my business? 💭 Tell Google “I’m here!” If you’re a brand new