How to Write Good Alt Text for SEO (Without Keyword Stuffing) When it comes to SEO, most small business owners hear about optimizing pages, writing blogs, and speeding up their websites. But there’s a secret weapon hidden right in plain sight: your image alt text. Done well, alt text can boost your SEO, help your […]
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How to Create YouTube Videos That Convert, Educate, and Build Authority YouTube isn’t just for entertainment anymore. It’s one of the most powerful tools for attracting leads, building trust, and converting viewers into paying clients—especially for service providers, coaches, and personal brands. If you’re wondering how to create YouTube videos that convert and feel authentically
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Ignite your brand with social media marketing Welcome to the digital age, where social media marketing reigns supreme. Whether you’re a seasoned entrepreneur or a start-up looking to make your mark, harnessing the power of social media can skyrocket your online presence and foster unprecedented growth. From Facebook to Instagram, Twitter to LinkedIn, these platforms
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When it comes to creating content for your social media, there are several issues that arise. First, what content should I create? Next, how can I make content fast? Finally, how can I ensure my content is high quality? Well, in this article we will cover all three of these questions and get you back
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What is content marketing? Well to start, let’s understand what marketing is. According to Merriam-Webster, marketing is the act or process of selling or purchasing in a market. Additionally, marketing is the process or technique of promoting, selling, and distributing a product or service. Now that you understand what marketing is, let’s get more specific.
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Creating an eBook may have been daunting, but once it’s created, now what? Well, you can either offer it as a PDF in the form of a lead magnet on your website, or you can put it in the libraries of the internet, such as Apple’s Book Store, Google Play Books, or more! This article
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Why Should I Consider Email Marketing? When it comes to digital marketing, email marketing is one of the best channels for converting customers. Starting a newsletter is a great way to keep in touch with your audience and remind them of the products and services that you offer. According to Russel Brunson of ClickFunnels, “On
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Search Engine Optimization, or SEO, is a buzzword used by marketers quite often. Despite its common usage in conversation, this idea seems to elude many small business owners. So, I’ve written this article to help keep it simple. So without further ado, let’s jump into it. What Is SEO? SEO is the technique used to
Search Engine Optimization, or SEO, is a highly used term both by marketers and by web developers. The idea is that if you build the perfect website, your company, or brand, will come up for desired search results. However, there are several forms of SEO. In this article, I discuss a method for increasing what
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Yelp for Marketing When it comes to finding your business online, there are few competitors to Google (see my article on How to Let Google Know About Your Business). However, one contender is the ultimate review platform known as Yelp!. 🥊 Now, you might be saying, “But Dillon, I don’t own a restaurant… why would
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