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Business

How to Increase Sales by Understanding and Relating to Your Customers

Female Entrepreneur Instructor

When it comes to sales, closing is the most important part. Obviously, you can’t close a lead you didn’t prospect. However, no matter how many steps you take to get there, without a close, there is no sale. According to HubSpot, the average close rate across various industries ranges from roughly 15% to 27%. Whether […]

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Which Website Platform Should You Use

website development

When it comes to building a website your first decision is whether to hire a professional web developer or do it yourself. If you’re a small business owner very often I would recommend simply building it yourself. Web developers (such as myself) can cost thousands of dollars and are not a necessity when first starting

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Digital Marketing: Is Yelp! Only for Restaurants?

Yelp for Marketing When it comes to finding your business online, there are few competitors to Google (see my article on How to Let Google Know About Your Business). However, one contender is the ultimate review platform known as Yelp!. 🥊 Now, you might be saying, “But Dillon, I don’t own a restaurant… why would

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How to Let Google Know I Have a Business

Woman Business Owner biting Pencil while on Laptop

If you start a business and no one is around to hear it, does it even exist? 🤷‍♂️ Well, very often this is a question many business owners ask themselves. 🤔 What you’re really wondering is, what happens when someone goes to Google my business? 💭 Tell Google “I’m here!” If you’re a brand new

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Social Media Marketing: How It Can Help Your Business

Online Marketing Strategy

Social media marketing is becoming more and more important for the health and longevity of your business. If you haven’t begun building an online presence, or you’ve started but don’t know what else to do, hopefully, this article can help clear up some questions and suggest some action steps to build and improve your online

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The Power of Systems in Your Life and in Business

Looking to scale in your life or in business? Well, when it comes to scaling, the power of systems is unmatched. There’s a quote from one of the great experts in self-development that parallel’s this belief: “Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow

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