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Business

How to Increase Sales by Understanding and Relating to Your Customers

Female Entrepreneur Instructor

When it comes to sales, closing is the most important part. Obviously, you can’t close a lead you didn’t prospect. However, no matter how many steps you take to get there, without a close, there is no sale. According to HubSpot, the average close rate across various industries ranges from roughly 15% to 27%. Whether […]

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Digital Marketing: Is Yelp! Only for Restaurants?

Yelp for Marketing When it comes to finding your business online, there are few competitors to Google (see my article on How to Let Google Know About Your Business). However, one contender is the ultimate review platform known as Yelp!. 🥊 Now, you might be saying, “But Dillon, I don’t own a restaurant… why would

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Social Media Marketing: How It Can Help Your Business

Online Marketing Strategy

Social media marketing is becoming more and more important for the health and longevity of your business. If you haven’t begun building an online presence, or you’ve started but don’t know what else to do, hopefully, this article can help clear up some questions and suggest some action steps to build and improve your online

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