Subdomains for Landing Pages: Why I Use Them for My Business and My Clients If you’re running ads, building lead-generation funnels, testing new offers, or creating landing pages for specific campaigns, there’s a super simple website setup I use for both my own business and my clients: put the landing pages on a subdomain. Instead […]
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How to Write Good Alt Text for SEO (Without Keyword Stuffing) When it comes to SEO, most small business owners hear about optimizing pages, writing blogs, and speeding up their websites. But there’s a secret weapon hidden right in plain sight: your image alt text. Done well, alt text can boost your SEO, help your
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Google My Business Account Suspended?Here’s How to Fix It If your Google My Business account has been suspended, you’re not alone. Many small business owners and local service providers rely on Google for customer visibility, only to find their profile suddenly removed due to a policy violation. You might have noticed that Google My Business
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SEO Keyword Strategy: How to Select Focus Keywords or Keyphrases for SEO Optimization Developing a solid SEO keyword strategy is essential for driving organic traffic and improving search engine rankings. Here’s a step-by-step guide to help you select the most effective focus keywords or keyphrases for your SEO optimization efforts. 1. Develop a Buyer Persona
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Local SEO: The Power of Google Reviews for Small Businesses In the digital marketplace, visibility is currency. For small businesses, Search Engine Optimization (SEO)—especially local SEO—is the gold standard. A powerhouse tool in your local SEO strategy? Google Reviews. Not just digital kudos from happy customers, these reviews amplify your presence in local search results
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Types of SEO Practices There are three primary types of search engine optimization (or SEO) practices: Black Hat SEO, White Hat SEO, and Gray Hat SEO. I will give a brief breakdown of these three methods below. What Is White Hat SEO? White hat SEO is the simplest and safest form of Search Engine Optimization.
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What Is Google Search Console? Google Search Console is one of the many webmaster tools Google offers. Specifically, this tool provides webmasters with tools and data to monitor and manage their websites. Utilizing this tool can help in verifying and optimizing your website for search engines. For a quick intro to Google Search Console, check
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How often have you heard, “You need to increase your website traffic!” Well, even if you manage to get people to land on your website, what do you do after it? How do you track this website traffic? There are likely countless ways to do this, but in this article, we’re going to focus on
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When it comes to building a website your first decision is whether to hire a professional web developer or do it yourself. If you’re a small business owner very often I would recommend simply building it yourself. Web developers (such as myself) can cost thousands of dollars and are not a necessity when first starting
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Search Engine Optimization, or SEO, is a buzzword used by marketers quite often. Despite its common usage in conversation, this idea seems to elude many small business owners. So, I’ve written this article to help keep it simple. So without further ado, let’s jump into it. What Is SEO? SEO is the technique used to
