Social Media

What are the Most Current and Effective Instagram Strategies?

How to Optimize Social Media Marketing Effort When it comes to optimizing any social media platform for reach and engagement, there are a few simple rules to remember. Every major social media platform out there makes money by selling ad space to businesses that want to reach customers. The only way to reach these potential …

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How to Create Content for Social Media Quickly

creating social media content

When it comes to creating content for your social media, there are several issues that arise. First, what content should I create? Next, how can I make content fast? Finally, how can I ensure my content is high quality? Well, in this article we will cover all three of these questions and get you back …

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What Is Content Marketing?

What is content marketing? Well to start, let’s understand what marketing is. According to Merriam-Webster, marketing is the act or process of selling or purchasing in a market. Additionally, marketing is the process or technique of promoting, selling, and distributing a product or service. Now that you understand what marketing is, let’s get more specific. …

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How to Retarget Customers with Facebook Ads

When it comes to Facebook Ads, nothing is more powerful than their retargeting system. This retargeting can be done in a number of ways which I will cover in this article. Why Should I Be Retargeting Customers? When it comes to marketing, the goal is to move strangers through a process that allows them to …

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The Authority of Social Networks

If you’re looking for your business to be found online, the goal is to build trust, authority, and relevance. Social media marketing is a powerful tool for doing this. Social Networking sites have already built trust, authority, and relevancy with the 3 major search engine platforms. So, why not use them? Page Authority versus Domain …

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How to Select the Right Social Media Handle

social networking platforms

Having brand consistency is important. This is just as true for your social media handles (@username) as it is for the products and services your business offers. So, selecting the right social media handle is important. This article will cover why you should and how to go about choosing the right name for your brand. …

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Building Your SEO with a Facebook Page

Search Engine Optimization, or SEO, is a highly used term both by marketers and by web developers. The idea is that if you build the perfect website, your company, or brand, will come up for desired search results. However, there are several forms of SEO. In this article, I discuss a method for increasing what …

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Digital Marketing: Is Yelp! Only for Restaurants?

Yelp for Marketing When it comes to finding your business online, there are few competitors to Google (see my article on How to Let Google Know About Your Business). However, one contender is the ultimate review platform known as Yelp!. 🥊 Now, you might be saying, “But Dillon, I don’t own a restaurant… why would …

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Facebook Ads – Campaign Objectives

Sales Funnel

When it comes to running Facebook Ads, it’s important to first decide on your business goals. In order to sell a product or service to a customer or client, they must know, like, and trust you. Facebook has three categories of campaigns that help move prospects along this customer journey: Awareness, Consideration, and Conversion. Each …

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What Social Media Platforms Are There?

Social Media Platforms

When it comes to marketing your business, traditional marketing was difficult enough. Now we have social media platforms added to the mix. First, there’s Facebook, then there’s Instagram, Pinterest, SnapChat, Tik… what?! Exactly how many social media platforms are there? How Many Social Media Platforms Are There? When it comes to the total number of …

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