Social Media Archives | Marketing A.D.D.

What Is Content Marketing?

3 Comments / Digital Marketing, Marketing, Social Media / Dillon Mysliwiec

What is content marketing? Well to start, let’s understand what marketing is. According to Merriam-Webster, marketing is the act or process of selling or purchasing in a market. Additionally, marketing is the process or technique of promoting, selling, and distributing a product or service. Now that you understand what marketing is, let’s get more specific.

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How to Retarget Customers with Facebook Ads

Leave a Comment / Marketing, Social Media / Dillon Mysliwiec

When it comes to Facebook Ads, nothing is more powerful than their retargeting system. This retargeting can be done in a number of ways which I will cover in this article. Why Should I Be Retargeting Customers? When it comes to marketing, the goal is to move strangers through a process that allows them to

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How to Select the Right Social Media Handle

2 Comments / Branding, Marketing, Social Media / Dillon Mysliwiec

Having brand consistency is important. This is just as true for your social media handles (@username) as it is for the products and services your business offers. So, selecting the right social media handle is important. This article will cover why you should and how to go about choosing the right name for your brand.

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Building Your SEO with a Facebook Page

2 Comments / Digital Marketing, Marketing, Social Media / Dillon Mysliwiec

Search Engine Optimization, or SEO, is a highly used term both by marketers and by web developers. The idea is that if you build the perfect website, your company, or brand, will come up for desired search results. However, there are several forms of SEO. In this article, I discuss a method for increasing what

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Digital Marketing: Is Yelp! Only for Restaurants?

Leave a Comment / Business, Digital Marketing, Marketing, Social Media / Dillon Mysliwiec

Yelp for Marketing When it comes to finding your business online, there are few competitors to Google (see my article on How to Let Google Know About Your Business). However, one contender is the ultimate review platform known as Yelp!. 🥊 Now, you might be saying, “But Dillon, I don’t own a restaurant… why would

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Facebook Ads – Campaign Objectives

Leave a Comment / Marketing, Social Media / Dillon Mysliwiec

When it comes to running Facebook Ads, it’s important to first decide on your business goals. In order to sell a product or service to a customer or client, they must know, like, and trust you. Facebook has three categories of campaigns that help move prospects along this customer journey: Awareness, Consideration, and Conversion. Each

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