When it comes to sales, closing is the most important part. Obviously, you can’t close a lead you didn’t prospect. However, no matter how many steps you take to get there, without a close, there is no sale. According to HubSpot, the average close rate across various industries ranges from roughly 15% to 27%. Whether […]
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How to Write Good Alt Text for SEO (Without Keyword Stuffing) When it comes to SEO, most small business owners hear about optimizing pages, writing blogs, and speeding up their websites. But there’s a secret weapon hidden right in plain sight: your image alt text. Done well, alt text can boost your SEO, help your
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How to Create YouTube Videos That Convert, Educate, and Build Authority YouTube isn’t just for entertainment anymore. It’s one of the most powerful tools for attracting leads, building trust, and converting viewers into paying clients—especially for service providers, coaches, and personal brands. If you’re wondering how to create YouTube videos that convert and feel authentically
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Google My Business Account Suspended?Here’s How to Fix It If your Google My Business account has been suspended, you’re not alone. Many small business owners and local service providers rely on Google for customer visibility, only to find their profile suddenly removed due to a policy violation. You might have noticed that Google My Business
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What is a Chatbot and How It Can Improve Your Website Introduction A chatbot is a powerful tool that enhances user experience, improves customer service, and boosts conversions on your website. Whether AI-powered or rule-based, these automated chat systems improve user interactions by providing instant responses and guiding visitors to relevant solutions. This article explores
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What to Put on a Business Card: Essential Tips for Small Business Owners A business card is more than just a piece of paper; it’s a powerful tool that can leave a lasting impression on potential clients and partners. For small business owners like you, understanding what to put on yours is crucial to making
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What Do I Need to Start a Business? The Essentials for New Entrepreneurs How to Start a Business from Scratch Starting a business is an exciting journey filled with possibilities, but it also requires careful planning and a solid foundation. If you’re asking yourself, “What do I need to start a business?” you’re already on
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SEO Keyword Strategy: How to Select Focus Keywords or Keyphrases for SEO Optimization Developing a solid SEO keyword strategy is essential for driving organic traffic and improving search engine rankings. Here’s a step-by-step guide to help you select the most effective focus keywords or keyphrases for your SEO optimization efforts. 1. Develop a Buyer Persona
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Local SEO: The Power of Google Reviews for Small Businesses In the digital marketplace, visibility is currency. For small businesses, Search Engine Optimization (SEO)—especially local SEO—is the gold standard. A powerhouse tool in your local SEO strategy? Google Reviews. Not just digital kudos from happy customers, these reviews amplify your presence in local search results
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Ignite your brand with social media marketing Welcome to the digital age, where social media marketing reigns supreme. Whether you’re a seasoned entrepreneur or a start-up looking to make your mark, harnessing the power of social media can skyrocket your online presence and foster unprecedented growth. From Facebook to Instagram, Twitter to LinkedIn, these platforms
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I know that many of you are looking for help with your marketing and have no idea where to begin. So, I decided to put together this simple article of my top marketing book recommendations. I may update this article from time to time with more notes and details on each book, so keep an
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