When it comes to running Facebook Ads, it’s important to first decide on your business goals. In order to sell a product or service to a customer or client, they must know, like, and trust you. Facebook has three categories of campaigns that help move prospects along this customer journey: Awareness, Consideration, and Conversion. Each
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Facebook Ads – Campaign Objectives
When it comes to running Facebook Ads, it’s important to first decide on your business goals. In order to sell a product or service to a customer or client, they must know, like, and trust you. Facebook has three categories of campaigns that help move prospects along this customer journey: Awareness, Consideration, and Conversion. Each
How to Increase Sales by Understanding and Relating to Your Customers
When it comes to sales, closing is the most important part. Obviously, you can’t close a lead you didn’t prospect. However, no matter how many steps you take to get there, without a close, there is no sale. According to HubSpot, the average close rate across various industries ranges from roughly 15% to 27%. Whether
How to Make Sharing Your Content Easy
If you write a blog in the middle of the woods, does anyone ready it? Even if you’re writing blogs on a daily basis, you still need it shared for others to read it. Sharing your content is good, but having others share it is better. Most website visitors aren’t going to go out of
How to Find a Graphic Designer
Are you struggling to create content for your business’s social media channels? The easiest thing you can do to remedy this situation is to outsource the work. You basically have three (3) options. The first is to hire an in-house graphic designer. Next, you can hire a marketing or design agency. Finally, you can hire
How to Create Content for Social Media Quickly
When it comes to creating content for your social media, there are several issues that arise. First, what content should I create? Next, how can I make content fast? Finally, how can I ensure my content is high quality? Well, in this article we will cover all three of these questions and get you back
What Is Content Marketing?
What is content marketing? Well to start, let’s understand what marketing is. According to Merriam-Webster, marketing is the act or process of selling or purchasing in a market. Additionally, marketing is the process or technique of promoting, selling, and distributing a product or service. Now that you understand what marketing is, let’s get more specific.
The Single Best SEO Practice
Types of SEO Practices There are three primary types of search engine optimization (or SEO) practices: Black Hat SEO, White Hat SEO, and Gray Hat SEO. I will give a brief breakdown of these three methods below. What Is White Hat SEO? White hat SEO is the simplest and safest form of Search Engine Optimization.
Marketing Glossary
Here is an index of Marketing Terminology I’ve used in my blogs. Press ‘Ctrl+F’ on PC or ‘Cmd+F’ on Mac to find the term you’re looking for. Glossary Backlink: a link from a web page on one website to the web page of another website. Lead: a person who has in some way, shape, or
How to Upload an eBook to Apple, Google, Kindle, etc.
Creating an eBook may have been daunting, but once it’s created, now what? Well, you can either offer it as a PDF in the form of a lead magnet on your website, or you can put it in the libraries of the internet, such as Apple’s Book Store, Google Play Books, or more! This article
How to Verify Your Website with Google Search Console
What Is Google Search Console? Google Search Console is one of the many webmaster tools Google offers. Specifically, this tool provides webmasters with tools and data to monitor and manage their websites. Utilizing this tool can help in verifying and optimizing your website for search engines. For a quick intro to Google Search Console, check
How to Retarget Customers with Facebook Ads
When it comes to Facebook Ads, nothing is more powerful than their retargeting system. This retargeting can be done in a number of ways which I will cover in this article. Why Should I Be Retargeting Customers? When it comes to marketing, the goal is to move strangers through a process that allows them to