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Facebook Ads – Campaign Objectives

When it comes to running Facebook Ads, it’s important to first decide on your business goals. In order to sell a product or service to a customer or client, they must know, like, and trust you. Facebook has three categories of campaigns that help move prospects along this customer journey: Awareness, Consideration, and Conversion. Each

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Facebook Ads – Campaign Objectives

When it comes to running Facebook Ads, it’s important to first decide on your business goals. In order to sell a product or service to a customer or client, they must know, like, and trust you. Facebook has three categories of campaigns that help move prospects along this customer journey: Awareness, Consideration, and Conversion. Each

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Building Your SEO with a Facebook Page

Search Engine Optimization, or SEO, is a highly used term both by marketers and by web developers. The idea is that if you build the perfect website, your company, or brand, will come up for desired search results. However, there are several forms of SEO. In this article, I discuss a method for increasing what

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Is Yelp! Only for Restaurants?

When it comes to finding your business online, there are few competitors to Google (see my article on How to Let Google Know About Your Business). However, one contender is the ultimate review platform known as Yelp!. 🥊 Now, you might be saying, “But Dillon, I don’t own a restaurant…”. 👩‍🍳 Well, that’s okay. Creatures

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How to Let Google Know I Have a Business

If you start a business and no one is around to hear it, does it even exist? 🤷‍♂️ Well, very often this is a question many business owners ask themselves. 🤔 What you’re really wondering is, what happens when someone goes to Google my business? 💭 Tell Google “I’m here!” If you’re a brand new

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What Social Media Platforms Are There?

When it comes to marketing your business, traditional marketing was difficult enough. Now we have social media platforms added to the mix. First, there’s Facebook, then there’s Instagram, Pinterest, SnapChat, Tik… what?! Exactly how many social media platforms are there? How Many Social Media Platforms Are There? When it comes to the total number of

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