When it comes to sales, closing is the most important part. Obviously, you can’t close a lead you didn’t prospect. However, no matter how many steps you take to get there, without a close, there is no sale. According to HubSpot, the average close rate across various industries ranges from roughly 15% to 27%. Whether …
How to Increase Sales by Understanding and Relating to Your Customers Read More »
I know that many of you are looking for help with your marketing and have no idea where to begin. So, I decided to put together this simple article of my top marketing book recommendations. I may update this article from time to time with more notes and details on each book, so keep an …
How to Optimize Social Media Marketing Effort When it comes to optimizing any social media platform for reach and engagement, there are a few simple rules to remember. Every major social media platform out there makes money by selling ad space to businesses that want to reach customers. The only way to reach these potential …
What are the Most Current and Effective Instagram Strategies? Read More »
If you write a blog in the middle of the woods, does anyone ready it? Even if you’re writing blogs on a daily basis, you still need it shared for others to read it. Sharing your content is good, but having others share it is better. Most website visitors aren’t going to go out of …
Are you struggling to create content for your business’s social media channels? The easiest thing you can do to remedy this situation is to outsource the work. You basically have three (3) options. The first is to hire an in-house graphic designer. Next, you can hire a marketing or design agency. Finally, you can hire …
When it comes to creating content for your social media, there are several issues that arise. First, what content should I create? Next, how can I make content fast? Finally, how can I ensure my content is high quality? Well, in this article we will cover all three of these questions and get you back …
What is content marketing? Well to start, let’s understand what marketing is. According to Merriam-Webster, marketing is the act or process of selling or purchasing in a market. Additionally, marketing is the process or technique of promoting, selling, and distributing a product or service. Now that you understand what marketing is, let’s get more specific. …
Types of SEO Practices There are three primary types of search engine optimization (or SEO) practices: Black Hat SEO, White Hat SEO, and Gray Hat SEO. I will give a brief breakdown of these three methods below. What Is White Hat SEO? White hat SEO is the simplest and safest form of Search Engine Optimization. …
Here is an index of Marketing Terminology I’ve used in my blogs. Press ‘Ctrl+F’ on PC or ‘Cmd+F’ on Mac to find the term you’re looking for. Glossary Adoption Latency: the time delay between when your company or organization takes an action and when your customer adopts a new idea, habit, product, or service (related: …
Creating an eBook may have been daunting, but once it’s created, now what? Well, you can either offer it as a PDF in the form of a lead magnet on your website, or you can put it in the libraries of the internet, such as Apple’s Book Store, Google Play Books, or more! This article …
How to Upload an eBook to Apple, Google, Kindle, etc. Read More »
