When it comes to how others view your business, a brand identity is essential. Now, most people when they here brand they immediately think logo. However, when it comes to building out a real brand, there is so much more to it.
Brand Identity
A brand identity can, in fact, be as simple as a logo, but it can, and should, go much deeper. A brand identity can include just a few of these are or all of these items below:
- Logo / Logotype
- Brand Colors
- Primary
- Secondary
- Supporting
- Complementary
- Mission / Vision / Personality / Voice
- Digital media
- Website rules
- Email Signatures
- PowerPoint
- Newsletters
- Videos
- Promotional items
- Print materials:
- Brochures
- Posters
- Advertisements
- Stationary
- Business cards
- Business Forms
- Letters
- Envelopes
- Workwear
Obviously, this may be overwhelming and even unnecessary for some small businesses; however, it’s important to ask the right questions.
Rebranding
Original Branding
Company Name:
Albany Jeet Kune Do
New Branding
Company Name:
Albany Fusion Martial Arts
