Brand Development

When it comes to how others view your business, a brand identity is essential. Now, most people when they here brand they immediately think logo. However, when it comes to building out a real brand, there is so much more to it.

Brand Identity

A brand identity can, in fact, be as simple as a logo, but it can, and should, go much deeper. A brand identity can include just a few of these are or all of these items below:

  • Logo / Logotype
  • Brand Colors
    • Primary
    • Secondary
    • Supporting
    • Complementary
  • Mission / Vision / Personality / Voice
  • Digital media
    • Website rules
    • Email Signatures
    • PowerPoint
    • Newsletters
    • Videos
  • Promotional items
  • Print materials:
    • Brochures
    • Posters
    • Advertisements
  • Stationary
    • Business cards
    • Business Forms
    • Letters
    • Envelopes
  • Workwear

Obviously, this may be overwhelming and even unnecessary for some small businesses; however, it’s important to ask the right questions.


Original Branding

Company Name:

Albany Jeet Kune Do

Old Website
Old Website
Old Merchandise

New Branding

Company Name:

Albany Fusion Martial Arts

New business logo
New Logo
New Website
New Merchandise