How often have you heard, “You need to increase your website traffic!” Well, even if you manage to get people to land on your website, what do you do after it? How do you track this website traffic? There are likely countless ways to do this, but in this article, we’re going to focus on
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Which Website Platform Should You Use
When it comes to building a website your first decision is whether to hire a professional web developer or do it yourself. If you’re a small business owner very often I would recommend simply building it yourself. Web developers (such as myself) can cost thousands of dollars and are not a necessity when first starting
How to Get Your Newsletter Started
Why Should I Consider Email Marketing? When it comes to digital marketing, email marketing is one of the best channels for converting customers. Starting a newsletter is a great way to keep in touch with your audience and remind them of the products and services that you offer. According to Russel Brunson of ClickFunnels, “On
Why You Should Own Your Audience
Three Levels to Your Audience When it comes to building an audience for you to market to there are three levels. Buying Attention Earning Attention Owning Your Audience 1. Buying Attention When it comes to building an audience, the first level buying attention. This is where you spend money on advertising. This allows you to
The Authority of Social Networks
If you’re looking for your business to be found online, the goal is to build trust, authority, and relevance. Social media marketing is a powerful tool for doing this. Social Networking sites have already built trust, authority, and relevancy with the 3 major search engine platforms. So, why not use them? Page Authority versus Domain
How to Select the Right Social Media Handle
Having brand consistency is important. This is just as true for your social media handles (@username) as it is for the products and services your business offers. So, selecting the right social media handle is important. This article will cover why you should and how to go about choosing the right name for your brand.
SEO Made Easy
Search Engine Optimization, or SEO, is a buzzword used by marketers quite often. Despite its common usage in conversation, this idea seems to elude many small business owners. So, I’ve written this article to help keep it simple. So without further ado, let’s jump into it. What Is SEO? SEO is the technique used to
Building Your SEO with a Facebook Page
Search Engine Optimization, or SEO, is a highly used term both by marketers and by web developers. The idea is that if you build the perfect website, your company, or brand, will come up for desired search results. However, there are several forms of SEO. In this article, I discuss a method for increasing what
Digital Marketing: Is Yelp! Only for Restaurants?
Yelp for Marketing When it comes to finding your business online, there are few competitors to Google (see my article on How to Let Google Know About Your Business). However, one contender is the ultimate review platform known as Yelp!. 🥊 Now, you might be saying, “But Dillon, I don’t own a restaurant… why would
How to Let Google Know I Have a Business
If you start a business and no one is around to hear it, does it even exist? 🤷♂️ Well, very often this is a question many business owners ask themselves. 🤔 What you’re really wondering is, what happens when someone goes to Google my business? 💭 Tell Google “I’m here!” If you’re a brand new