How to Verify Your Website with Google Search Console

Google Search Engine on a laptop

What Is Google Search Console? Google Search Console is one of the many webmaster tools Google offers. Specifically, this tool provides webmasters with tools and data to monitor and manage their websites. Utilizing this tool can help in verifying and optimizing your website for search engines. For a quick intro to Google Search Console, check …

How to Verify Your Website with Google Search Console Read More »

How to Retarget Customers with Facebook Ads

When it comes to Facebook Ads, nothing is more powerful than their retargeting system. This retargeting can be done in a number of ways which I will cover in this article. Why Should I Be Retargeting Customers? When it comes to marketing, the goal is to move strangers through a process that allows them to …

How to Retarget Customers with Facebook Ads Read More »

Which Website Platform Should You Use

website development

When it comes to building a website your first decision is whether to hire a professional web developer or do it yourself. If you’re a small business owner very often I would recommend simply building it yourself. Web developers (such as myself) can cost thousands of dollars and are not a necessity when first starting …

Which Website Platform Should You Use Read More »

How to Get Your Newsletter Started

starting a newsletter

Why Should I Consider Email Marketing? When it comes to digital marketing, email marketing is one of the best channels for converting customers. Starting a newsletter is a great way to keep in touch with your audience and remind them of the products and services that you offer. According to Russel Brunson of ClickFunnels, “On …

How to Get Your Newsletter Started Read More »

The Authority of Social Networks

If you’re looking for your business to be found online, the goal is to build trust, authority, and relevance. Social media marketing is a powerful tool for doing this. Social Networking sites have already built trust, authority, and relevancy with the 3 major search engine platforms. So, why not use them? Page Authority versus Domain …

The Authority of Social Networks Read More »

How to Select the Right Social Media Handle

social networking platforms

Having brand consistency is important. This is just as true for your social media handles (@username) as it is for the products and services your business offers. So, selecting the right social media handle is important. This article will cover why you should and how to go about choosing the right name for your brand. …

How to Select the Right Social Media Handle Read More »

Building Your SEO with a Facebook Page

Search Engine Optimization, or SEO, is a highly used term both by marketers and by web developers. The idea is that if you build the perfect website, your company, or brand, will come up for desired search results. However, there are several forms of SEO. In this article, I discuss a method for increasing what …

Building Your SEO with a Facebook Page Read More »