Marketing Glossary

Here is an index of Marketing Terminology I’ve used in my blogs.

Press 'Ctrl+F' on PC or 'Cmd+F' on Mac to find the term you’re looking for.

Glossary

Adoption Latency: the time delay between when your company or organization takes an action and when your customer adopts a new idea, habit, product, or service (related: see Defection Latency).

Backlink: a link from a web page on one website to the web page of another website.

Defection Latency: the time delay between when your company or organization takes an action and when your customer desert your company or organization and leaves for a competitor (related: see Adoption Latency).

Lead: a person who has in some way, shape, or form indicated an interest in your company’s product or service.

Lead generation: the process of attracting and converting strangers and prospects into someone who has indicated an interest in your company’s product or service.

Net Promoter Score (NPS): a metric used in customer experience programs that measures the loyalty of customers to a company and their likelihood to recommend your product or service.

For a more intensive list, check out this article:
FlightMedia – 104 Marketing And Sales Terms Everyone Should Know